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Guide

Ensuring a Competitive Wedge

How can BaaS help differentiate your brand?

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Banking-as-a-Service, embedded finance, or digital banking?

It doesn’t matter what  you call it, the opportunity to create stickier, more profitable relationships is huge. However, creating a truly differentiated user experience that captures consumers’ attention can be a daunting task. After all, what makes a checking account offered at organization A different from the one offered at firm B?

Get insights into Marqeta's proprietary research where we surveyed BaaS buyers to understand the needs of serious buyers and their technology preferences. Stay ahead of the competition and get the scoop on behind-the-scenes features that can make or break new products. You don’t have to be an expert on APIs to innovate.