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eBook

Trust shift: Gen Z is ready to bank with non-traditional firms

50% of younger users today don't have a bank account with a traditional bank. Learn how top brands are using embedded finance to increase engagement and boost revenues.

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Together with Gen Alpha, Gen Zers are on their way to becoming the key market of banking consumers redefining digital engagement, financing, and payments in the next decades.


Download this guide to learn more about:​
  • What Gen Z really is looking for from financial service providers
  • How traditional banks and payments firms are missing the mark with today's consumers
  • 4 opportunities to service Gen Z
  • How brands have an opportunity to win the hearts and minds of younger generations