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In White Label App, an Application represents a request for creating a financial service account. Use the Applications API to start onboarding a cardholder into your White Label App (WLA) program. It’s the only step in WLA onboarding that requires a call from you — once Marqeta approves an application, account and card setup happen automatically, with no additional requests on your end. Marqeta is the source of truth for Application data. The calling platform submits an application on behalf of one of its users; Marqeta creates, advances, and terminates the application, and reports every status change back to the platform through Application event webhooks. The level of detail required in an application submission depends on the market and on the requirements of the underlying banking partner for the program. The platform collects the required user information through its own onboarding flow and submits it here.

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