What are cookies?
Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.
Cookies set by the website owner (in this case, Marqeta, Inc.) are called “first party cookies”. Cookies set by parties other than the website owner are called “third party cookies”. Third party cookies enable third party features or functionality to be provided on or through the website (e.g. like advertising, interactive content and analytics). The parties that set these third party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.
We use first party and third party cookies for several reasons. Some cookies are required for technical reasons in order for our Website to operate, and we refer to these as “essential” or “strictly necessary” cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Website. Third parties serve cookies through our Website for advertising, analytics and other purposes. This is described in more detail below.
The specific types of first and third party cookies served through our Websites and the purposes they perform are described below:
- “Strictly necessary” cookies, which have to be set to allow us to deliver the Website to you and to provide specific services that you request from us. The services offered by this site that require cookies to function include: account log-in and comments/blog features.
- “Performance” or “Analytics” cookies, which help us to collect information about how visitors use our site and helps us with site analysis and improvements. Performance or analytics cookies will remain on your computer after you close your browser.
- “Functionality” cookies, which allow our Website to remember your choices or preferences, such as information on online forms. These cookies allow us to offer you a personalized experience while using the site. They are not used to track your browsing activity on other websites.
- “Targeting” cookies, which are used to deliver advertising more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of advertising campaigns. They are usually placed by advertising networks with our permission. They remember that you have visited a website and this information is shared with other organizations such as advertisers. Quite often targeting or advertising cookies will be linked to site functionality provided by the other organization. So, basically, these cookies collect information about your browsing habits in order to make advertising relevant to you and your interests.
What about other tracking technologies, like web beacons?
Cookies are not the only way to recognize or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called “tracking pixels” or “clear gifs”). These are tiny graphics files that contain a unique identifier that enable us to recognize when someone has visited our Website or opened an e-mail that we have sent them. This allows us, for example, to monitor the traffic patterns of users within our Website, to deliver or communicate with cookies, to understand whether you have come to our Website from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of e-mail marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.
How can you control cookies?
If you are visiting this site using a mobile device such as a smartphone or tablet, please refer to the manufacturer’s instructions on how to manage cookies.
In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit http://www.aboutads.info/choices/ or http://www.youronlinechoices.com.
What Cookies do we use on Marqeta.com?
Where can I get further information?
Marqeta. Used to check if user has seen and accepted the cookie notice, and won’t show for the next 30 days.
This is a device across session cookie that ties together multiple page visits in a session and over several days and not for any other user identification..
Terminus. Ties together multiple page visits in a session and over several days and not for any other user identification.
Parse.ly. Used to distinguish users.