Marqeta Cookies and Related Technologies Notice

Last Updated and Effective on June 18, 2021.

Marqeta, Inc. (“Marqeta”, “we”, “our”, or “us”) is committed to protecting personal data and privacy rights. This Cookies and Related Technologies Notice (“Cookies Notice”) explains what cookies and similar technologies are, how we use them with our Services, and what rights you have. We hope you take some time to read through this Notice carefully, as it is important.

Services (“Services”) include purchase, access, use, interaction, or engagement of our: website(s), app(s), online feature(s), social media platform(s), customer service channel(s), dashboard(s), and sandbox(es).

Changes to this Cookies Notice may be made periodically to reflect changes in our data practices or relevant laws. If the changes we make are material, we will provide you with notice or obtain consent regarding such changes if and as required by law. If the changes we make are non-material, this Cookies Notice will be updated by posting an updated version of this Cookies Notice on our website. You can tell when this Cookies Notice was last updated by looking at the date at the top of the Cookies Notice.

For more information about Marqeta’s data privacy practices, please review the Marqeta Privacy Notice.

What Are Cookies and Similar Technologies

Cookies are small text files that are stored on your browser or device by websites, apps, online media, and advertisements that are used to remember your browser or device during and across website visits. They can be stored either directly by a web browser or by using an application that relies on a web browser. Cookies are widely used by website owners in order to make their websites more efficient, as well as to provide reporting information. Cookies set by the website owner (in this case, Marqeta, Inc.) are called “first-party cookies”. Cookies set by parties other than the website owner on the owner’s behalf are called “third-party cookies.” Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g. advertising, interactive content, and analytics).

We also utilize other technologies that may identify you or the devices you use. For example, “pixels” (also called pixel tags or beacons) are small blocks of code installed on (or called by) a web page, app, or advertisement which can retrieve certain information about your device and browser, including the device type, operating system, browser type and version, website visited, time of visit, referring website, IP address, advertising identifiers, and other similar information such as the small text file (i.e., the cookie) that uniquely identifies the device. These pixels enable us to recognize when someone has visited our website or opened an email that we have sent them and allows us to monitor the traffic patterns of users within our site, to deliver or communicate with cookies, to determine whether you have come to our website from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of email marketing campaigns. Pixels provide a way for third parties to set and read browser cookies from a domain that they do not themselves operate and collect information about visitors to that domain, typically with the permission of the domain owner.

“Local storage” refers generally to places on a browser or device where information can be stored by websites, ads, or third parties (such as HTML5 local storage and browser cache).

“Software Development Kits” (also called SDKs) function like pixels and cookies, but operate in a mobile app context where pixels and cookies cannot always function. The app developer can install pieces of code (i.e., the SDK) from partners into the app, and thereby allow the partner to collect certain types of information about user interaction with the app, as well as information about the user device and network details.

Types and Purposes of Cookies

The specific types of first and third-party cookies and the purposes they serve are described below:

Type of Cookie or Similar TechnologiesPurpose

Strictly Necessary

These cookies and similar technologies (including use of local storage) are essential to enable your use of the site or Services, such as assisting with your account login, to deliver the appropriate experience and features such as your personal account information and trip history. These also may be required to edit your account and privacy settings. They may even help localize the display language based on your device’s geographic location.

Site Features and Services

These cookies provide functionality that helps us deliver products and Services tailored to you. We may use these cookies and similar technologies to help us provide you with social plugins and other customized content and experiences, such as making appropriate suggestions.

Analytics, Performance, and Research

These cookies are used to understand, improve, and research our products and Services. For example, we could collect information about when you access the Marqeta website, related websites, and apps from a computer or mobile device. We may also use cookies to understand how you are using site features, as well as to segment audiences for feature testing. We and our partners may use these technologies and the collected information to improve and understand how you use websites, apps, products, Services, and ads.


These cookies and pixels are used to deliver relevant ads, as well as track the performance and efficiency of email marketing or ad campaigns. For example, we and our ad partners may rely on information collected through these cookies to serve you ads that may be interesting to you on non-Marqeta websites. Similarly, our partners may use a cookie, attribution service, or another similar technology to determine whether we’ve served an ad and how it performed, or to provide us with information about how you interact with them.


Mobile service providers may use cookies and similar technologies to deliver relevant mobile ads, as well as track mobile marketing or mobile ad campaigns and their efficiency.

How can you control cookies?

Depending on the state or country of your residence – for example, if you are a data subject in the EEA, UK, or California – you may have the right to choose whether or not to accept cookies. However, cookies are an important part of how our Services work, so you should be aware that if you choose to refuse or remove cookies, this could affect the availability and functionality of the Services.

Most web browsers are configured to accept cookies by default. If you prefer, you can usually choose to configure your browser to remove or reject browser cookies. To do so, follow the instructions provided by your browser, which are usually located in the “Help” or “Preferences” menu. Some third parties also provide the ability to refuse their cookies directly by clicking on an opt-out link, and we have indicated where this is possible in the table below.

Removing or rejecting browser cookies does not necessarily affect third-party cookies which may be used by us or our partners in connection with our Services. For further information about cookies, including how to see which cookies have been set on your device and how to manage or delete them, visit (or for EU visitors).

For mobile users, your device’s operating system provides controls that enable you to choose whether or not to allow cookies, or share your unique identifier with companies like Marqeta or our advertising service providers. For information on controlling your mobile choices, visit

To help control or block certain ads in mobile applications, you can download and utilize the DAA mobile app, which is available at

In addition, many advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, visit

Further Information

If you have any questions about our use of cookies or related technologies, please contact us at

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