Incentives and Rewards Hero
Payment solutions

Incentives and rewards

Modernize your incentives and rewards campaigns to increase loyalty and improve the customer experience.

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The problem

Many incentives and rewards campaigns leverage traditional card solutions that lead to a poor customer experience. These rigid offerings fail to deliver on modern customer preferences and tie up funds on cards that go unused.

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The solution

Modern card solutions provide the scale, control, and flexibility needed to keep up with ever-changing consumer preferences. By funding cards as transactions occur, incentives and rewards campaigns help you maximize working capital.

Real world: Incentives and rewards

Virtual card issued to high-value customer for online purchase

Campaign manager

Incentive campaign

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Your marketing team kicks off an incentive-based campaign.

Marqeta platform

Card issued

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A high-value customer receives an incentive card.

Online retailer

Card presented

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Customer uses the incentive card to make a purchase at an online store.

Marqeta platform

Spend evaluated

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Dynamic spend controls are used to ensure the purchase is within the campaign criteria.

Online retailer

Auth requested

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Marqeta’s platform is contacted by the appropriate network for authorization.

Campaign manager

Notification received

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Marqeta webhooks provide real-time notifications on spending that can be used to extend additional offers.

Marqeta platform

Funds released

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Just-in-Time (JIT) Funding releases funds to the card on approval and in real time to complete the transaction.

Online retailer

Transaction completed

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Authorization is successful and the transaction is confirmed.

Campaign manager

Incentive campaign

campaign-on-laptop.svgcampaign-on-laptop.svgcampaign-on-laptop.svg

Your marketing team kicks off an incentive-based campaign.

Marqeta platform

Card issued

pre-funded-virtual-card.svgpre-funded-virtual-card.svgpre-funded-virtual-card.svg

A high-value customer receives an incentive card.

Online retailer

Card presented

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Customer uses the incentive card to make a purchase at an online store.

Marqeta platform

Spend evaluated

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Dynamic spend controls are used to ensure the purchase is within the campaign criteria.

Online retailer

Auth requested

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Marqeta’s platform is contacted by the appropriate network for authorization.

Campaign manager

Notification received

meta-data-sending-notifications-update.svgmeta-data-sending-notifications-update.svgmeta-data-sending-notifications-update.svg

Marqeta webhooks provide real-time notifications on spending that can be used to extend additional offers.

Marqeta platform

Funds released

filling-up-virtual-card.svgfilling-up-virtual-card.svgfilling-up-virtual-card.svg

Just-in-Time (JIT) Funding releases funds to the card on approval and in real time to complete the transaction.

Online retailer

Transaction completed

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Authorization is successful and the transaction is confirmed.

How it works

See how Marqeta creates card programs for for incentives and rewards

Virtual Incentives is a digital payments company that pushes the innovation envelope daily. This is why our partnership with Marqeta is so successful; with their open API and modern technology, together we provide a solution that is a game-changer in the world of digital payment fulfillment.

James GaryJames GaryJames Gary

James Gary,

CEO

Key benefits for incentives and rewards

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Dynamic spend controls

Create customized solutions for your customers and reduce the opportunity for fraud with controls that can be set for a specific merchant, merchant group, category, amount, loyalty score and more.

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Flexible card issuing

Instantly issue virtual cards or tokenized cards for digital wallets so customers can start spending right away, or issue branded physical cards.

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JIT (Just-in-Time) Funding

Start each card with a $0 balance and fund at the time of transaction in accordance with campaign and card program criteria. Avoid tying up capital and the hassle of sweeping unused funds off cards at the end of each campaign.

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Data insights

Track the success of your rewards program with visibility into customer habits, spending, balances, and more.

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Webhooks

Receive notifications on card activity as events happen (e.g., alerts on low card balance can provide an opportunity to extend a promotion to a high-value customer).

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Inject metadata into each transaction record

Append metadata to each transaction to ease reconciliation and track specific customer groups.

Marqeta Cards

Launch your next payment innovation

Let's talk about your use case and how we can help.