Many incentives and rewards campaigns leverage traditional card solutions that lead to a poor customer experience. These rigid offerings fail to deliver on modern customer preferences and tie up funds on cards that go unused.
Modern card solutions provide the scale, control, and flexibility needed to keep up with ever-changing consumer preferences. By funding cards as transactions occur, incentives and rewards campaigns help you maximize working capital.
Key benefits for incentives and rewards
Dynamic spend controls
Create customized solutions for your customers and reduce the opportunity for fraud with controls that can be set for a specific merchant, merchant group, category, amount, loyalty score and more.
Flexible card issuing
Instantly issue virtual cards or tokenized cards for digital wallets so customers can start spending right away, or issue branded physical cards.
JIT (Just-in-Time) Funding
Start each card with a $0 balance and fund at the time of transaction in accordance with campaign and card program criteria. Avoid tying up capital and the hassle of sweeping unused funds off cards at the end of each campaign.
Track the success of your rewards program with visibility into customer habits, spending, balances, and more.
Receive notifications on card activity as events happen (e.g., alerts on low card balance can provide an opportunity to extend a promotion to a high-value customer).
Inject metadata into each
Append metadata to each transaction to ease reconciliation and track specific customer groups.