Marketing and social media buying agencies struggle to manage client campaigns with traditional cards, as these cards cannot be customized to cap the spend on ad placement. There is also a risk that a card will be frozen if a predefined credit limit is reached.
Virtual cards with dynamic spend controls allow for real-time control of card activity to better manage client campaigns. Agencies can simplify media buying activities at the client or campaign level for thousands of ad spaces, while gaining billing efficiencies with improved data visibility and automated reconciliations.
Key benefits for media and online advertising
Place thousands of ads and manage each media buying campaign with its own card.
Instant issuance of virtual cards
Accelerate time to value and quickly spin up new cards for campaigns.
Dynamic spend controls
Gain control and reduce fraud in media purchases (e.g., limit spend by campaign, a start and end date, or time).
JIT (Just-in-Time) Funding
Eliminate the need to conform to credit requirements and the risk of freezing your campaigns when limits are reached at peaks.
Receive notifications about card events as they happen (e.g., an alert triggered by a certain transaction amount).
Inject metadata into each transaction record
Add a campaign ID, and/or a start or end date to each transaction record to ease reconciliation of payments across customer accounts and ad buys.