API Chronicles Livestreams
Tech perspective:
how to build a card programme
Join our livestream at 2pm UK time on 22nd June to learn what it takes to build a world-class card programme using modern platforms.
Keynote
Remember the old paper-based POS card terminals, also known as zipzap machines or knuckle busters? It’s amazing to think how payments have evolved since the 1980s. Cardholder signatures were replaced by PINs, which were superseded by taps and swipes. Nowadays it’s all about presenting a digital device to make a purchase.
This front-end revolution in how we transact using cards has been enabled by API-powered tech. And in the modern era, building a prepaid, debit or credit card product requires more knowledge about computer coding than financial services.
It’s also essential to have a clear idea about the kind of user journey you want to offer. Because with today’s card programme tools, innovators have the ability to create hyper-personalised experiences and functionality unique to each customer.
So whether you’re an established financial institution or fledgling startup, when launching a payment card you’ll need to consider:
Will customers want their payment card to be available via an app, in a popular digital wallet like Apple Pay or Google Pay, a physical card, or all of the above?
How will my new card programme work with any existing platforms I integrate with?
What types of functions and controls will give me maximum customer engagement and security?
Do I have the in-house capability needed to integrate with the payments ecosystem, or does it make more sense to rely on others’ expertise in this area?
What you’ll learn
Join your industry peers at Marqeta’s Tech Perspective: how to build a card programme livestream to learn:
Cards for diverse use cases
How a card programme can enable embedded finance, buy-now-pay-later, credit, debit, prepaid and expense management propositions to name but a few
Designing a roadmap
How to build a strategy that ensures customers place your card at the top of their wallets
Open API techniques
How a self-serve, open API approach enables a quicker build and product evolution post launch
Perfect partners
How different payment ecosystem partners and apps will give you the tools and knowledge needed to deliver a stable and scalable card products
Modern card payments: did you know?
By 2027, the number of virtual card transactions - randomly generated card numbers linked to a payment - will exceed 121 billion globally - account increasing by 340% from 28 billion in 2022.
In 2021, card payments accounted for 49% of the total number of transactions in the Euro area and were worth €56.3 bn.
In the Euro area as of 2021, there were 1.9 payment cards per inhabitant - that’s 637.7 million cards.
Meet your host and panellists
Olivia Minnock
Senior Partnerships Manager,
mmob
Featuring the following expert panel:
Marc O’Keefe
Director, Optima
Peter Ramsey
UX Consultant and Writer, Built for Mars
TBA
Coming soon
Reserve your seat
Part of Marqeta’s API Chronicles series, this livestream at 2pm on 22nd June is designed to bring you real stories about digital transformation journeys.
Expect to learn how your peers made their innovation decisions and what lessons were learnt when implementing their digital innovation strategy. We’ll also explore how these innovators are using APIs to build products faster, cooperate in a connected ecosystem and to deliver real-time experiences for customers.
Previous Livestreams
API Chronicles aims to bring together communities of visionaries and digital builders in a series of livestream events, blog content, and resources over the coming months.
Primary cardholders: how modern platforms are teaching children lifelong money skills
According to research by Lending Tree, nearly half of parents with minor children surveyed say their child has used their card without permission at least once. There'a clear need then of specialist payment products that give families control over spending, encourage safe behaviours and help young people develop financial literacy.
Embracing diversity: how modern APIs are powering financial inclusion
The digital revolution in payments has brought to the service some of the acute challenges faced by the unbanked and financially excluded. But it's not inevitable that a move to a cashless society will marginalise vulnerable people. With the right tools in place, it's possible for everyone to participate in the modern economy.
The Future of Money - Tracking the transformation of money
Discover how tokenization technology is changing the way people store and exchange assets ranging from art to land. We also discuss transparency versus anonymity in the age of digital banking, and the potential of smart wallers transforming the way we procure goods and services.
Primary cardholders: how modern platforms are teaching children lifelong money skills
According to research by Lending Tree, nearly half of parents with minor children surveyed say their child has used their card without permission at least once. There'a clear need then of specialist payment products that give families control over spending, encourage safe behaviours and help young people develop financial literacy.
Embracing diversity: how modern APIs are powering financial inclusion
The digital revolution in payments has brought to the service some of the acute challenges faced by the unbanked and financially excluded. But it's not inevitable that a move to a cashless society will marginalise vulnerable people. With the right tools in place, it's possible for everyone to participate in the modern economy.
The Future of Money - Tracking the transformation of money
Discover how tokenization technology is changing the way people store and exchange assets ranging from art to land. We also discuss transparency versus anonymity in the age of digital banking, and the potential of smart wallers transforming the way we procure goods and services.
We’ve written a blog answering this question in detail but in a nutshell, API Chronicles is a series of livestreams that are hosted by Marqeta and bring together experts and thought leaders to discuss a specific topic related to finance and payments. So far we’ve covered a range of topics from Greenfield banking to cards for young people.
This livestream event is part of Marqeta’s API Chronicles series
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