If you look at the customer experience of a traditional credit card, not much has changed in the last twenty years. They often offer the same application flow, static rewards propositions, and a user journey that isn’t integrated with the brand offering the card. Modern credit cards built on API-first technology, on the other hand, can enable highly personalized rewards, embedded experiences that build true brand loyalty, and real-time insights to help consumers understand their spend.
In this guide we will walk through:
- What modern consumers expect from their cards
- What makes a credit card truly modern
- What to look for in a credit card platform
- How Marqeta can help you launch a next-generation card