Create tailored authentication experiences and reduce online fraud — while meeting regulatory requirements.
Own the authentication experience
Authenticate cardholders in a way that is right for your business, such as using your own mobile app
Reduce cardholder drop-off
Leverage frictionless flow so you don’t have to require extra verification from cardholders on every transaction
Minimize additional integration and cost
Authenticate cardholders and authorize transactions on one unified platform without having to manage multiple vendors
Marqeta will delegate decisoning to your internal risk systems to determine when to challenge a 3DS transaction, giving you complete control to use your own business logic and data.
“Our customers expect a seamless checkout experience with our mobile app and we knew we needed to find a solution that would help us reduce fraud, while also providing us full control over the cardholder experience … we were able to easily design the authentication process without adding unnecessary friction to the customer experience.”