Seamless, convenient, and efficient—the top reasons why embedded payments are almost everywhere. Whether you’re paying for rideshare services, purchasing streaming services from your phone, buying in-game credits, or making a telehealth co-pay, embedded payments make the most of the latest technology and the ubiquity of smartphones.
And while most consumers have used some type of embedded payment solution previously, there are still plenty of untapped opportunities in this arena. Case in point? In-car payment systems.
Exploring the future of payments on the road
In our recent API Chronicles Livestream, Gary Hoban, Senior Account Executive, Enterprise EU at Marqeta gathered industry experts to discover the emerging world of in-car payment systems (ICPS) today, and to explore where the technology may be headed down the road—pun fully intended.
Our esteemed panelists included:
- Anu Widyalankara, Payments Strategy and Technology Lead at Ernst & Young (EY)
- Jana Breitkopf, Managing Director of Mercedes Pay USA
- Abdullah Pandit, Executive Director at J.P. Morgan
In-vehicle payments (ICPS) technology gives drivers the ability to pay for products and services from their car’s infotainment system—from fueling to parking to streaming services. Since many of these transactions happen while drivers are behind the wheel, they must be intuitive, convenient, and—most importantly—completely hands-free.
Key insights from the livestream: top innovations and trends in in-car payment solutions
This livestream is a must-watch for payment industry professionals, financial services innovators and anyone interested in the ever-evolving automotive industry.
Listen as Jana Breitkopf shares insights about Mercedes-Benz’s pioneering work with ICPS, including its Mercedes me digital assistant, which is the gateway to this payment technology.
Then, Anu Widyalankara and Abdullah Pandit join Jana Brietkopf and Gary Hoban in sharing broader industry trends in the world of ICPS, including important considerations as this financial offering expands:
- Combining human and biometric elements with the actual vehicle user experience
- Focusing on the back-end microservices & APIs that deliver the payments
- The three “buckets” of in-car payment systems: OEM selling services, on-the-go retail and entertainment streaming
- How the move to EVs expands ICPS’ focus areas, including paying for charging stations and offering in-head unit streaming while drivers and passengers are waiting for charging
- Security protocols that protect customer data and build trust
- The potential for cross-border transactions in the future
Quick insights from our well-traveled panelists
The entire webinar is a must-watch for insights like these:
Anu Widyalankara: “The way I think about in-car payments is that it’s like a smartphone on wheels, and everything that exists within it needs to support the human rider’s needs.”
Jana Breitkopf: “We have no-brainers with things like fueling and parking, but [it’s about] actually listening to your customers. What do you want to do in your car? It’s maybe different from country to country or in a big city compared to outside the city.”
Abdullah Pandit: “You’re seeing a lot of demand for video streaming and those sorts of activities that aren’t related to being on the move, but rather, are about waiting 25 minutes [in your car] as your charging gets done.”
Tune in to their one-hour discussion today to gain a working knowledge of this emerging embedded payments use case, guided by true industry experts from across the globe.
Then, reach out to the Marqeta team to learn more about how we can help you integrate with in-car payment systems—a critical component of modern payment offerings—so you’ll be primed for innovation for both tomorrow and years down the road.
