Consumer loyalty for fintechs
Create rewards programs as unique as your customers
To stay ahead in fintech, you need a modern rewards card program that offers flexibility, speed, and personalization. Want to know how you can help boost consumer acquisition and loyalty—all while potentially growing transaction frequency and spend? We can show you the way.
What can personalized rewards do for your brand?
Attract new customers
Rewards that are personal in nature can help draw in potential customers, thus increasing your customer base.
Boost customer loyalty
You know your customers. Offer them rewards that meet their specific needs and preferences, thereby fostering loyalty and helping to increase your revenue.
Stand out in the market
In a crowded fintech market, offering rewards helps you rise above your competition, thus increasing your market share and revenue.
The 2025 State of Payments Report
Payments are moving fast. Consumers are demanding rewards that feel personal, while businesses are rethinking payments as a strategy for growth. The opportunity? Building loyalty and driving spend with smarter, more relevant solutions.
Discover how in Marqeta’s latest State of Payments Report—your guide to staying ahead in an increasingly competitive market.
“At the end of the day, it all comes down to the relationship with the card issuer—or the underlying brand—and thinking through: ‘How do I get rewarded for this next transaction?’ That’s why we think it’s so important for that rewards experience to be dynamic and more relevant through a personalized experience.”
Randy Fernando, VP of Product, Marqeta
Your rewards vision, amplified by Marqeta
With our robust rewards program offerings, we can help bring your vision to life to create innovative rewards that resonate with your customers and may drive your (and their) financial success. Hear straight from our leaders to discover the potential of a partnership with us—one that’s designed to help elevate your growth and unlock new revenue streams.
Creating a better rewards experience
Hear from VP of Product, Randy Fernando, about why consumers care deeply about rewards and their relationship with a brand when it comes to their credit cards. And what Marqeta is doing to power
a modern experience for today's consumers.
The increasing importance of personalization
Whether brands are embedding financial solutions in their offerings or launching a credit program, personalization is crucial with today's consumers**. Hear more from Senior Account Executive, Michael Hollis.
How Marqeta helps customers unlock success
Find out from Senior Director of Growth Sales, Kate Cardone, how Marqeta supports our customers, so they can focus on what they do best.
How it works
Another ebook? Yup. But here’s why you want this one: You’ll learn how to build customized rewards programs for your spend management and consumer branded debit and banking offerings.
- Get insights into how to issue a payment card, and how to work with partners to power the rewards.
- See how to leverage the easy-to-understand transaction data directly to rewards platforms, creating invaluable insights.
- Once you have the data, make the data work for you by creating cross-selling opportunities for your current user base.
What the data tells us
of U.S. consumers say rewards are the highest-motivating factors in choosing which card to use. **
of U.S. credit card holders say it takes too long to accrue enough rewards points to redeem. **
of U.S. consumers who’d consider getting financial services from a non-traditional financial institution would choose a provider due to custom rewards. **
Ready to drive your revenue growth together with a card rewards program?
Join other fintech pathbreakers who have used our programs to power their innovations and thrive in the competitive market.
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