In the fourth installment of our "2024 Fintech Outlook" series, we explore the confluence of artificial intelligence and customer experience with insights from Karna Crawford, CMO of Marqeta.
Karna Crawford predicts that 2024 will see AI and CX coming together to redefine financial experiences. Brands will skillfully blend these elements to create innovative and personalized customer journeys. The focus will be on building hyper-personalized financial offerings, setting new standards for engagement and establishing the foundation for lasting customer relationships.
As we embrace the future, Karna Crawford's vision invites us to imagine a financial landscape where every interaction is tailored, every recommendation is personalized, and every experience is crafted with the individual in mind.