In the second installment of our "2024 Fintech Outlook" series, we turn our attention to Todd Pollak, CRO of Marqeta. Todd envisions a financial landscape where non-financial brands take the lead in providing diverse and seamless financial services.
Todd Pollak predicts that embedded finance innovation will continue to thrive in 2024. This will empower non-financial companies to create adaptable financial solutions, amplifying customer loyalty. With over half of US consumers expressing interest in sourcing financial services from non-financial providers, Pollak foresees the rise of Accelerated Wage Access, SMB credit, and co-branded credit cards reshaping consumer payment experiences.
As we explore Todd Pollak's vision, we find ourselves on the brink of a new era where brands we love extend beyond products and services to become integral players in our financial lives.
See the first outlook of our series with Marqeta CEO Simon Khalaf and be on the lookout for our next outlook with Marqeta CTO Randy Kern.