Today we announced new embedded finance customers Giftbit, Vivian and Whistle, showcasing how our platform enables non-financial services customers to integrate embedded banking and payment solutions into their products. This allows our customers to create seamless experiences that delight their users and result in greater customer loyalty and worker retention. We've continued to see momentum in embedded finance, with embedded finance customers counting for over half of our bookings in the first half of 2023.
Introducing our new Embedded Finance customers:
Fast and flexible disbursement solutions are critical for companies looking to reward loyalty or payout for research participation, or employers seeking a modern way to incentivize their employees. Giftbit is an elegant platform for enterprises and small businesses, as well as schools and universities, to offer rewards and incentives to their employees and customers. Giftbit leverages our platform for faster, more flexible, disbursement solutions to their growing international customer base.
Vivian is a leading marketplace that connects employers with top healthcare professionals across the country. Vivian’s goal is to transform hiring in healthcare, and part of their strategy involves supporting clinicians throughout their careers. The Vivian VIP Elite program offers participating clinicians first access to new job openings. It also flags them to recruiters so clinicians hear back sooner on opportunities, and recruiters fill jobs faster. Now, with Marqeta, Vivian is expanding its VIP Elite program by providing cash rewards to clinicians who find roles on their platform. By leveraging Marqeta to issue disbursement cards, the company is encouraging workers to keep Vivian’s brand in mind when searching for new opportunities, creating a positive halo that extends beyond the initial job search.
Whistle is an employee loyalty platform helping companies improve employee retention and productivity – in some cases by more than 25% in a few months. At the heart of the Whistle platform is a digital, rewards wallet powered by Marqeta. The reward and incentive technology has proven so effective, Whistle launched
Whistle Rewards, a Reward-as-a-Service API that is among the easiest ways for software platforms to integrate rewards and incentives with any workflow. Technology companies from healthcare to construction are leveraging this new capability.
Learn more about our Embedded Finance solutions here.
