August 29, 2023 | 2 min read

Marqeta + Giftbit: Embedded Finance for incentive cards

Marqeta
We recently announced we’re working with embedded finance customer Giftbit, showcasing how Marqeta’s platform enables non-financial services customers to integrate embedded banking and payment solutions into their products. With Marqeta, Giftbit can create seamless experiences that delight their users and result in greater customer loyalty and worker retention. 
Embedded finance is also a key component in the $176B rewards and incentives market. Fast and flexible disbursement solutions are critical for companies looking to reward loyalty or payout for research participation, or employers seeking a modern way to incentivize their employees. Giftbit is an elegant platform for enterprises and small businesses, as well as schools and universities, to offer rewards and incentives to their employees and customers. Giftbit leverages our platform for faster, more flexible, disbursement solutions to their growing international customer base.
"Our customers value choice and flexibility, so modern prepaid cards are critical for rewards and incentives," said Leif Baradoy, CEO of Giftbit. "Using Marqeta's platform, Giftbit delivers a simple and remarkable prepaid reward experience to our customers and their recipients. We're pleased to partner with Marqeta because of their expertise in payments and their innovative technology."

Keep ReadingSee all related articles

Top trends and opportunities for financial services in 2025
5 min read | May 30, 2025

Top trends and opportunities for financial services in 2025

Discover 3 trends reshaping financial services in 2025—and how embedded payments help you stay compliant, move fast, and deliver better customer experiences.
Top trends and opportunities for financial services in 2025
The rise of the financially integrated platform
5 min read | May 30, 2025

The rise of the financially integrated platform

Platform facilitators reshape business operations by embedding payments, streamlining compliance, automating reconciliation, enabling global reach, and driving user-centric innovation.
The rise of the financially integrated platform
Simplifying the process of card portfolio migration
5 min read | May 30, 2025

Simplifying the process of card portfolio migration

Migrating card programs doesn’t have to be painful. Marqeta simplifies the process with advanced tools, compliance expertise, and a seamless experience for cardholders.
Simplifying the process of card portfolio migration

Subscribe to our newsletter

Subscribe for the latest news, updates and trends.

Unsubscribe at any time. By entering your work email, you agree to receive marketing emails from Marqeta.

Launch your next payment innovation

Let's talk about your use case and how we can help.