April 2, 2024 | 3 min read

In order to grow, first ask, “Why?”

Marqeta
Let’s be real – your business isn’t meant to stay the same forever. In fact, your customers expect you to grow and offer new solutions and products. 
Driving increased customer loyalty means evolving to meet your users where they are and serving their needs more deeply over time. One way you can do that is by launching a card program that streamlines workflows, opens financial access to more people, and seamlessly integrates with apps and websites customers are already using. 
That sounds good, but how do you begin? It’s helpful to start by getting curious and understanding your “why” when it comes to growth:
  • Why is my business best positioned to meet the current and future needs of our customers? 
  • Why should I consider launching a card program, or embedding payments into our offerings?
  • Why should I partner with a payments provider?  
To start, launching a card program can open a new revenue stream for your business, help you better understand your customers and their preferences, serve new sets of customers, and more. And this can all be faster and smoother once you find the right payments partner with whom to stand up your program. 
The right partner should be as innovative as you are, able to help you scale with the ability to support large transaction volumes, and share expertise on regulatory and compliance requirements. 
If you’ve been thinking about launching your card program but still have questions, download our guide to finding the right partner who can grow with your business at any stage – and what questions to ask along the way. 

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